Jawbone ICON

With the Jawbone ICON, the company wanted to attract consumers with a device that has great features and breakthrough technology by making it fun, personable and functional. To do this, Jawbone built a single adaptive platform that uses color, texture and software to create multiple personas, letting customers choose the products that resemble them.

Contact: Melissa Guthrie: melissa@fuseproject.com

Credit: Yves Behar, IDSA, Angie Tadeo and Logan Ray of fuseproject

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Submitted by cliver on July 3, 2010 - 9:27am