IBM Think-a-ma-jig

Client: IBM, Corp.

The IBM Think-a-ma-jig is a game, only available in an amusement park setting. Up to 14 participants try to design a virtual submarine as a group, and then take the craft out to look for treasure. Currently, over 1,000 players experience this game everyday. Participants are involved in a circular design and work from individual consoles. Because the game is in a public setting, usability and ADA accessibility issues were addressed. Game terminals include IBM NetVistas and other IBM products.

Contact: Angela Fung,
@radical.media,
212.462.1569
angela@radicalmedia.com

Credit: @radical.media and Thinc Design

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Submitted by Staff on May 23, 2010 - 1:00am