Generator Research: Best-In-Class Storm Response Generator

This research provided Briggs & Stratton with a new set of tools for capitalizing on important business opportunities within the power generator market. We identified dramatically underserved segments of the market, and our recommendations provide a roadmap for creating new value propositions based on building user confidence with the category.

Contact: Nicole Conner: n_conner@altitudeinc.com

Credit: Edward Ahigian, Rishabh Singh, Alex Tee, Philip Leung and Hannah Fiechtner of Altitude Inc. for Briggs & Stratton