Design of the Decade

The Design of the Decade 2010 competition celebrates the importance of industrial design's contribution to society and business success. By closely examining a product over a given time period, we come to understand and appreciate the impact industrial design has on a product category, industry, and/or society.

The awards will be reviewed by an expert panel of judges, chaired by Charles L. Jones, FIDSA, Chief Design Officer at Masco Corporation. The best of the best will be named the Design of the Decade. The winners will go into the permanent collection of the Henry Ford Museum in their on going efforts to tell the story of American Innovation and the large part that Industrial Design is playing in that story this century.

It's not 1999 anymore, but many of the winners of the Design of the Decade for the period 1990-1999 are still standards today. Think of the VW New Beetle, the BMW 3 series, the Aeron Chair and the OXO Goodgrips range.

Who will win this time with the ever greater importance of social and ecological sustainability. Will it be a service design from the social space or a ground breaking medical device? This time around, we will be choosing an overall Design of the Decade!

For more information about Design of the Decade visit: www.idsa.org/dod