Day Four - August 7th

Day Four: Saturday, Aug 7, 2010

9:00 am-2:00 pm Registration Open

10:00 am – Morning Keynote Panel

Vanessa Bertozzi, Etsy, JP Reur, OCAC/PNCA and Karl Burkheimer, OCAC
On the web, on the ground, and all around: navigating creative learning today.
What is the future of learning for the independent art, craft and design community? Where does formal education and informal DIY learning intersect and complement the other? Etsy’s Director of Community & Education, Vanessa Bertozzi, will talk about the DIY learning that happens through Etsy and the role of new technology and media for the creative entrepreneur. How can the relationships between places for learning — such as art schools and museums — bridge the gap between local communities and online networks? Joined by JP Reuer, Chair of the OCAC/PNCA MFA in Applied Craft and Design and Karl Burkheimer, Chair of OCAC’s Wood Department, the discussion will explore how first-hand experience, apprenticeships and mentoring can be supplemented through crowdsourced information.

11:00 am – Breakout Session 1

IDSA/Core77 Portfolio Review
Get real feedback from real designers.
Industrial Design supersite Core77 is proud to be the exclusive sponsor of the Portfolio Review at IDSA2010. Professional designers from across the country representing a wide range of disciplines will be on hand to examine and discuss portfolios, making this one of the premier professional development opportunities of the year.

Bill Moggridge – Director, Smithsonian’s Cooper-Hewitt, National Design Museum and Co-Founder IDEO
Mass access and the creative act.
What have Wikipedia and OK Go got in common? Drawing on an interview with founder Jimmy Wales, this presentation considers the pros and cons of crowdsourcing, comparing it to the viral spread of YouTube-based dance performances set to the music of OK Go.

Chad Jennings – Vice President of Product Design, Blurb – San Francisco, CA
Designing people powered products.
In the past few years, we have witnessed an explosion of new online business models and technologies that enable people to create their own product lines without the need to set up a traditional brick and mortar shop. Companies such as Ponoko, Styleshake, Moo, and Blurb are pushing the DIY business models in new, profitable directions by focusing on smaller niches, offering higher-quality goods, and building robust, connected communities. This presentation will share examples, outline implications and provide a framework for designing businesses in the age of People Powered Products.

Education Symposium Speakers Track: Dr. Tao Huang, Columbia College Chicago and Dominic Muren, University of Washington

12:00pm – Breakout Sessions 2

IDSA/Core77 Portfolio Review (Continued)
Get real feedback from real designers.
Industrial Design supersite Core77 is proud to be the exclusive sponsor of the Portfolio Review at IDSA2010. Professional designers from across the country representing a wide range of disciplines will be on hand to examine and discuss portfolios, making this one of the premier professional development opportunities of the year.

Naomi Pomeroy - Chef, Beast – Portland, OR
Building a culinary community.
Portland’s food scene is remarkable for its virtuosity, inventiveness, seasonality and local awareness, but also for its deep community. As one of the key founders of the city’s modern culinary resurgence, Pomeroy explains how collaboration and a mutual support for experimentation and the DIY ethic had helped catapult Portland and her “charcuterie-obsessed” restaurant Beast to national renown.

Rajib Adhikary – Design Strategist, Dell Experience Design Group – Austin, TX
From customization to DIY: design’s new relevance in the emerging world economy.
Mass customization is the baseline today, but it’s out of step with the future of the global economy. For most of the world, DIY is a way of life. How can design be relevant to this market, with its very different mindset, if design remains mired in the concepts of design value that put us in our current place of prestige and power? This talk will give examples to illustrate the opportunities for design growth and leadership in a more responsible future, addressing the issue in both broad global and industry terms.

Education Symposium Speakers Track: Darinka Aguirre, Emily Carr University, Doris Wells-Papanek, Tailored Learning Tools and Walter Hargrove.

1pm – Lunch

Lunch in the Design Gallery, provided by IDSA.

2:30pm – Breakout Sessions 3

Ann-Marie Conrado – Industrial Design Instructor, University of Notre Dame – South Bend, IN, Founder and Executive Director, HOPE Initiative – Nepal
Postcards from Nepal: social design in the field.
Social change through design is our industry’s newest mantra. But for those who intend to practice social design for a developing world, the vast cultural divide between haves and have-nots make sustainable solutions elusive. The process starts with a recognition that the world-over, the least advantaged are often the most resourceful. Design and designers have a role to play, though it may not be in the traditional sense. Ann-Marie will share her stories, experiences and projects from over a decade of design collaboration with the people of Nepal, illustrating how genuine social design must be developed at the initiative of and in participation with those we hope to serve. This presentation will share field-tested strategies for pursuing social design successfully and respectfully, taking one’s creativity and good intentions off the page and into the field.

John Economaki - Founder, Bridge City Tools – Portland, OR
27 years of designing, making and selling: the story of Bridge City Tool Works
In 1982 John Economaki sent samples of tools he designed to the top tool purveyors in America seeking distribution. All said no thanks. With a life savings of $2,500, he ran an ad in a national magazine and Bridge City Tool Works was born. In this session, John will discuss the processes and failures he has learned over the past four decades in creating a multi-million dollar tool company.

Thomas Lockney – Dorkbot PDX – Portland, OR
Doing strange things with electricity.
DorkbotPDX, the Portland-based chapter of Dorkbot, is focused on the melding of art and engineering with a strong dose of the hacker ethic. We will present for you a short talk on Dorkbot, its history and community, and why you, as a designer, should care. Thomas and several other members of the local Dorkbot community will also demonstrate the Arduino platform and show how quickly you can get started with it, and showcase a selection of the diverse projects that have come out of DorkbotPDX.

Education Symposium Speakers Track: Kern Mass, Appalachian State University

3:30pm – Breakout Sessions 4

Chris Cheung – Senior Product Manager Digital Concept, Autodesk – Toronto, ON
Redefining the barrier of professional and consumer.
Broad accessibility to technology and tools creates new opportunities for many talented individuals who are creative and innovative and want to express their talent for personal satisfaction, start a mini economy or with the drive to make a better world. In this technical workshop, Chris Cheung will discuss and showcase how access is changing the dynamics and landscape by way of participation in the economy. Consumers now have the opportunity to compete on equal level with professionals by gaining full control over their designs with the availability of democratized tools for design and manufacturing. Live demonstrations and examples of current and future tools and technology will be used to not only illustrate the changing landscape, but draw parallels between product and software design.

Tine Latein – Industrial Designer – Cologne, Germany
Rapid manufactured jewelry: experiences with 3D printing.
Designers often dream of manufacturing their own product, under their sole control, and of launching a unique idea themselves. Rapid manufacturing represents the opportunity to do just that. Einzeller is a jewelry piece made from titanium with SLM, or selective laser melting. With SLM one can generate parts with complex geometries, parts which—due to their complex spatial structure—can’t be produced any other way. In this talk Tine Latein explores the potentials and challenges of SLM, while sharing her personal experience in the design, manufacturing and marketing of Einzeller.

Education Symposium Speakers Track: Scott Lundberg, Fashion Institute of Technology, Beth Blair and Arunas Oslapas.

7pm – IDSA IDEA Awards Ceremony

Portland Center for the Performing Arts

9pm – Closing Night Reception and Party