Cimzia Packaging

Cimzia’s packaging makes the lives of patients with rheumatoid arthritis easier. Cimzia is a new medication for rheumatoid arthritis developed to be self-injected by patients at home; previously, treatment was administered in a hospital or clinic. Because proper administration of the medication is important, this friendly packaging provides a guiding, caring user experience.

Contact: Mercedes Coats: mercedes.coats@smartdesignworldwide.com

Credit: Paulette Bluhm-Sauriol and Dan Formosa of Smart Design; Alex Lee of OXO International and Darrell Morgan of UCB (Belgium) for UCB CellTech (Belgium)