Best Buy Names Aura Oslapas Chief Design Officer

Best Buy today named Aura Oslapas, IDSA senior vice president and chief design officer, effective Sept. 15, 2010. In her new role, Oslapas will lead Best Buy’s design and brand identity team worldwide.

Oslapas has more than 25 years experience in design, most recently serving as principal of A+O Design Methods, a boutique design agency in San Francisco. During her career, Oslapas has held leadership positions at organizations such as Esprit de Corp, IDEO and Stone Yamashita Partners. She has served a variety of consumer and technology clients, including Hewlett-Packard, Target, Liz Claiborne, Apple, Logitech, McDonald’s and Amtrak. In addition, her work has been recognized with awards from IDSA's IDEA program, AIGA, the American Institute of Architects, ID and Interiors magazine.