Adiri Brand Expression and Packaging

A start-up company in the baby care market, Adiri had a compelling product that was not being noticed due to lackluster and emotionally detached packaging and brand language. The redesigned packaging showcases Adiri’s unique product, easily communicates its benefits, and brings a soft, nurturing, and dependable presence to a very clinical shopping aisle.

Contact: Mercedes Coats: mercedes.coats@smartdesignworldwide.com

Credit: Anna Shaw and Nasahn Sheppard of Smart Design for Adiri