Claude Zellweger | One & Co
Claude Zellweger is a principal at One & Co, a San Francisco-based design agency. In his other role as a creative director at HTC, Zellweger has contributed to building the company’s global brand. He joined One & Co as partner and creative director in 2001 and helped grow the firm to become one of the San Francisco Bay area’s dominant design forces. HTC acquired One & Co in 2008, and it remains prolific as a design consultancy. Today, companies including Microsoft, Sony, Kodak, Incase and Council call on Zellweger to lead the development of their branding and design.
Zellweger’s work has been internationally recognized in museums and competitions alike, including the Chicago Athenaeum Award and awards from BusinessWeek, ID Magazine, IDSA and iF Hannover. Most recently, he won the "40 under 40 Europe Awards" and, in 2010, he was nominated for the Swiss Design Awards and World Technology Award (in association with TIME magazine, Fortune and Science Magazine).
Zellweger, who was born in Switzerland, sees the role of the designer as creating for people’s known and unknown needs. He believes designers have to anticipate the new and increasingly sophisticated fictional architecture of consumer's desires. He also believes that by making the complex simple, the designer is able to provide relief for tension. This point of view developed during his work for well-known Silicon Valley firms IDEO and Pentagram Design. He earned a degree in industrial design from Art Center College of Design, Pasadena, CA.