Our structural redesign for Cottonelle reduced the size of the pack and dispenses the same quantity of wipes as its predecessor. Its intuitive design features easier accessibility, while the pack’s soft curvature communicates freshness and enhances the product’s soft, ornamental qualities.
How do you celebrate 250 years? Our strategy was to create a window to the soul of Bombay Sapphire. Utilizing traditional, artisan hand blown glass techniques combined with contemporary laser etched decorations, we created a stunning “bottle within a bottle” effect.