What is Innovation?

Welcome to Innovation, the quarterly design publication of the Industrial Designers Society of America. Innovation reaches the IDSA membership, the CEOs of the Fortune 500 and many, many schools, associations and design offices around the world. Each issue is created around three basic goals; the first, to ensure quality in its content; the second, to make that content is exciting, both narratively and visually; and the third goal, to use Innovation as a vehicle for promoting dialogue within the design community. We encourage all IDSA members, or anyone reading this note, to help our publication achieve these ambitions.