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Swarovski AMPLIFY

The packaging for the Swarovski Amplify chandeliers is a continuation of the product itself. To reflect the six unique lantern shapes, designers designed six different packages, each with its own shape and color. Like the lanterns themselves, the packages are noticeably different yet work together as a series, maintaining consistent imagery and branding across each.

Credits: Yves Béhar, IDSA, Josh Morenstein, Isabelle Olsson, Seth Murray and Dan Snyder of fuseproject for Swarovski (Austria)

Contact: Melissa Guthrie: melissa@fuseproject.com

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Submitted by rachelw on June 13, 2011 - 3:24pm

Medingo SOLO MicroPump Insulin Delivery System Brand Identity and Package Design

The Solo MicroPump is a miniature insulin dispensing device for diabetics that allows users to personalize their device for their insulin needs. In order to communicate the advantages of this new system, a brand strategy and framework was developed as the foundation for the brand identity and packaging design. This brand identity extended across multiple consumer touchpoints including collateral, packaging, trade shows and Web presence.

Credits: frog

Contact: Sara Munday: sara.munday@frogdesign.com

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Submitted by rachelw on June 13, 2011 - 3:09pm

PUMA Clever Little Bag

The Clever Little Bag is the sustainable evolution of the traditional shoebox. A cardboard sheet folds into a box structure, which holds the shoes and fits seamlessly into a cloth bag. This system, which replaces the need for a plastic retail bag, uses 65 percent less cardboard than the standard shoebox, takes up less space, weighs less in shipping and is completely recyclable.

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Submitted by rachelw on June 8, 2011 - 11:52am

Packing for TATUNG Electric Cooker of the 50th Anniversary Limited Version

TATUNG has produced and sold electric cookers for the past half a century, shaping collective memories of common food culture in Taiwan. The company recently released a limited edition 50-year anniversary electric cooker with a new packaging design. The packaging is made of eco-friendly pulp that both celebrates its exclusiveness and provides protection for what’s inside.

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Submitted by rachelw on June 8, 2011 - 11:30am
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