LifeTuner is a not-for-profit, expert-backed online personal finance site that brings together practical, unbiased advice from volunteer financial experts with a community of peers and individuals who’ve been there before – all of whom can share their experiences and learn from each other. It offers tools, tips, articles and real-life stories and also features “8 habits”, a proven set of behaviors that can help anyone greatly improve their chances of achieving strong financial health. LifeTuner is sponsored by AARP.

The Guaraná Jesus soft drink brand is an icon in the northeastern Brazilian state of Maranhão. The drink is a local tradition and Maranhão residents take great pride in it. A wide-ranging marketing strategy was created to enhance brand identity involving surveys of Guaraná Jesus consumers, sellers and even manufacturers. The new brand identity and the new can design were chosen through internet voting and SMS messages resulting in over 12,000 votes collected.

This project created a detailed, actionable strategy for rebuilding Li-Ning's consumer experience including its entire product line, visual identity, and retail experience.