Eclipse Gasoline Dispenser

Winner: 2000 IDEA Gold in Business & Industrial Products

Designers: Herbst LaZar Bell, Inc.

Client: Marconi Commerce Systems

Designers: BMW AG, Germany

Only BMW could come up with a way to communicate the feeling of luxury and comfort on just two wheels. Derived from its luxury sport sedans, the newest BMW motorcycle features a fully integrated body design that accentuates the length, passenger space and luxury. Visually distinctive areas for pilot and passenger emphasize the purpose of each, such as the pilot's clear, functional cockpit sheltered from road noise.

Designers: Rick Hoobler, Hillary Carey, Ignacio Filippini, Jacey Stroback, and Lisa Glass of Carnegie Mellon University

Client: Presbyterian Senior Care

Designers: Michael Stefan Leoniak of Art Center College of Design

Client: Art Center College of Design

Designers: Kee-sook Jeon of Art Center College of Design

Client: Art Center College of Design

Designers: BD Medical Systems

Though plastic IV catheters have been the US standard for almost 40 years, emerging markets like China still use the century-old steel needle sets. Not only do the steel sets require more sticks--three a day versus one every 72 hours--the rate of infection is much higher. With the Intima, insertion is visually intuitive. Its function as surrogate teacher provides the opportunity to create a safer, less expensive and more comfortable system.

Designers: Coleman Product Design Inc.

Client: Immunex Corp.

It's a classic dilemma: A drug to treat rheumatoid arthritis requires manual dexterity to reconstitute, something those with the affliction do not usually have. Design to the rescue: The intuitive functionality and friendly, yet professional aesthetic of an integrated mixing station make the necessary steps simple and foolproof. Users embrace the product and the pharmaceutical company shows a phenomenal 206 percent increase in total product sales.

Designers: Product Genesis

Client: NeuroMetrix Inc.

Soft curves, a rounded handpiece and colorful appearance distinguish this new type of device for detecting and assessing repetitive stress injuries of the hand and wrist. Extensive research with focus groups representing the clinician, the patient and the market resulted in a design that is non-invasive, aesthetically appealing, affordable, easy to operate and portable. And that should translate into benefit for the patient, the provider and the payer.

Designers: Design Guys

Client: TARGET

The introduction of Michael Graves-designed products into the mass market retail store-Target--undoubtedly marked a new age for design. It took distinctive packaging to elevate the products to their proper status within the store. Developed by a single firm and printed by just one company, the packaging retains consistency and projects the necessary image of "great design" made accessible to the mass market.

Designers: Emilio Ambasz & Assoc., Inc.

Client: Ilva Pali Dalmine, Italy

A revolutionary process of producing and welding stainless steel enables the introduction of these maintenance-free light poles for highway and road use. Extremely lightweight, the poles are designed to be easily visible and flex easily in case of impact. The client, a producer of steel, sought to develop the line of stainless-steel structures as a way to reduce the dependent role of supplier.