The U by Kotex tampon dispenser is a concept for a new kind of vending and educational system. The dispenser transforms the traditional ugly white metal box found in most womens restrooms into a unique and powerful new brand touchpoint, providing young girls with personal choice, helpful information and a sense of community.

Credits: Mark Prommel, Marco Perry, IDSA, Kevin O'Leary, Claire Suntrup and David Block of Pensa; Amy Hodgins Carvajal, Max Zabramny, Mike Leslie and Nathan Rogers of Organic and Josh Rooke-Ley and Tarikh Korula  of Uncommon Projects

WoodMates by Mr LongArm is a complete solution for outdoor wood staining, from decks to picket fences, tailored to the specific tasks involved. These tools anticipate the needs of DIY users who might be unaware of all of the challenges ahead on their big project.

Credits: Mark Prommel, Jim Best, Marco Perry, IDSA, Kevin O'leary, David Block, Todd Brunner and Charita Patamikakorn of Pensa

Contact: Marco Perry: klarchian@pensanyc.com

Pensa has embraced "Movember" by growing moustaches to promote prostate cancer awareness (http://us.movember.com).

Pensa is a strategic design consultancy with a track record of developing successful products. Our product designs connect with consumers because they are rooted in an understanding of people, the products they use and the contexts in which they use them. Pensa's team of dedicated, talented individuals has expertise in multiple fields enabling our small agile teams to work across disciplines and develop creative solutions.

For more information on PENSA click here.

The OXO line of digital and analog kitchen thermometers offers a range of benefits along a spectrum of price points. The design team focused on readability, a core user need identified through research and a unifying theme across the line. Besides being easy-to-read, quick and accurate, the thermometers instill chefs with the confidence that they are making great meals.

Contact: Jim Best: jbest@pensanyc.com

Credit: Jim Best, IDSA, Marco Perry, IDSA, and Todd Brunner, IDSA of Pensa for OXO International

Marco Perry, IDSA | Northeast District VP | Pensa

Marco Perry is a founder of Pensa, a Brooklyn, NY consultancy that focuses on product strategy, design, development and invention.  Pensa's product designs succeed because they are rooted in an understanding of people, the products they use and the contexts in which they use them.