Volkswagen of America (just established) introduced its Karmann Ghia coupé in the US. An alternative sleek new body style for the standard Beetle chassis, it was designed by Carrozzeria Ghia in Turin, Italy. Sticker price was $2395.
Production of the 1200 coupé began in August, 1955. A convertible was added in August 1957, and both were produced for about ten years.
In 1956, only 70,000 Beetles had been produced for the US (19 million were produced by 1978).