The new, feature length documentary about the world's most ubiquitous typeface, Helvetica, is being screened at the Westphal College at Drexel University. With a question and answer period following the screening, the director of this film, Gary Hustwit, will be sure to provide some great insight into this 50th anniversary of the graphic standard.
Bossone Auditorium - 3150 Market Street, Drexel University
You can't escape it if you try - it's on your computer, the subway, U.S. mailboxes, IRS tax forms, and spells out countless corporate logos from Target to Crate & Barrel to Fendi. No doubt, Helvetica is the king of fonts. But why? To find the answer, first-time Director Gary Hustwit meets with historians and designers whose passion for typefaces run high, and discovers the secrets behind the fonts we use and read every day.