The first big event of 2014 organized by the Western PA chapter was on the evening of the 17th of January and it proved to be a memorable one. We were counting on the mix of high profile speakers, notable venue and a responsive audience to work its magic... and it did! One hundred and seventy people from in and around the city of Pittsburgh came to the Carnegie Museum of Art to hear what Surya Vanka, Director of User Experience, Microsoft and Matt Beale, President, Daedalus had to say about the New Experience Model.
On January 17 2014, the IDSA of Western PA features a talk by Surya Vanka, Microsoft's Director of User Experience, at the Carnegie Museum of Art in Pittsburgh. Entitled ‘Design Thinking at Scale’, Mr. Vanka’s talk reveals what's next for Microsoft and offers insight into transforming a large company that’s known for technology prowess into one that is driven by the user and the experience they truly need.
Matt Meurer joined Daedalus as an industrial designer in May 2012. Before joining Daedalus, Meurer researched the emotional connections that users have to physical environments and digital interfaces while with Fathom. Before that, he designed face-to-face marketing exhibits and environments for Derse Inc., where he brought brands to life while meeting the desires of the user in those environments. The exhibits and environments he has designed cross several industries, including imaging and photography, construction, pharmaceutical and even the home pet market.
In 2006 around one million tons of plastic water bottles were produced in the US with over 75 percent ended up in landfills. The numbers have only gone up since. Concerns about the resources to produce these bottles and the waste generated in their single-use and disposal have gained momentum with leading campuses, companies and whole towns banning the sale of bottled drinking water.
On June 29, 2011, Daedalus and Echo Strategies hosted a Lunch & Learn session entitled "DIY Ethnography" as part of the Echo Strategies' Culture of Innovation Collaborative. The Lunch & Learn provided an introduction to some of the basic interview and observation techniques that Daedalus practices to pursue customer insights and understanding.
The Pittsburgh Tribune-Review featured a story about Daedalus' lunchtime idea exchange event called the "Culture of Innovation Collaborative." The event has helped strengthen creative processes at local companies.
Here's an excerpt:
"The tools were simple. White boards, pens and colorful sticky notes.
The problems were not: Could Coca-Cola develop a line of beauty products that would sell? How could McDonald's cut the carbon footprint of its drive-through windows, where car engines idle as motorists wait for food orders?