Elie Ofek

Elie Ofek

is an Associate Professor in the Marketing unit at Harvard Business School. At HBS he teaches an MBA elective and an Exec-Ed course on the relationship between Marketing and Innovation. In the past he taught the required first year MBA course in marketing. Elie's research focuses on new product strategies in fast-changing, technology-driven business environments. In particular, he explores interactions between R&D and marketing decisions, and is particularly interested in how firms integrate marketing input when formulating innovation strategy. He also examines the implications of information technology and new media on product/content offerings. He received his Ph.d. in Business from Stanford University and also holds an M.A. in Economics (Stanford University) and a B.Sc. in Electrical Engineering (Technion). Prior to entering academics, he worked as a development engineer in the audio/video multimedia division at an IBM research center.