Saturday | 08:30–9:15am | The Dignity of Living

Everyone talks about the Dignity of a Dying, but few talk about the Dignity of Living. Seeing our family members and friends age, and helping them out along the way, constantly reminds us that the choices available to everyone for buying well-designed products dramatically decrease as one ages. Products we buy quickly migrate from being objects of desire to objects of necessity.

Bryce Rutter, PhD, IDSA, shares his excitement, vision, experience and personal journey as a patient in researching and designing products that promote dignity.  He illustrates the potency of his Synesthetic Design Strategy and how this thinking can be used to design products that fit perfectly, perform flawlessly and look beautiful—allowing people to age with dignity.