Bryce Rutter, PhD, IDSA

Bryce Rutter, PhD, IDSA
Founder & CEO
Metaphase Design Group, Inc.

Bryce Rutter, PhD, IDSA, is founder and CEO of Metaphase Design Group Inc. He is a specialist in innovation and business strategy with the integration of usability research, human factors engineering and ergonomic design of hand-intensive products and packaging. His work includes collaborations with numerous global prestigious brands and high-profile start-ups on products ranging from robotic surgical systems, wearable devices, IFUs and usability and contextual inquiry research programs to smart phones, food and beverage and beauty and personal care products and packaging. Metaphase delivers innovative designs that redefine industry standards, invigorate sleepy brands and create new product categories. Under Rutter’s leadership, Metaphase has received more than 120 international design excellence awards and 117 patents. Rutter holds degrees in industrial design and a PhD in kinesiology, specializing in hand function.