Brian Roderman, FIDSA
President and Chief Innovation Officer
Brian Roderman, FIDSA, is the president and chief innovation officer of IN2 Innovation, an experience innovation design agency. Roderman has worked in the design consultancy business for 29+ years, and is frequently a featured speaker on design and innovation at events and symposiums worldwide.
He is active in IDSA, having held six terms on the Board of Directors. In 2015, Roderman was selected as one of the 50 Notable Members of the last 50 years of IDSA, and was awarded an IDSA Fellowship, the highest honor that can be bestowed upon a member in the Society.
The True User Experience
Innovation today is more complicated than ever. And the future of innovation is not to focus on just one of these segments alone. It’s in the collection of all of them, culminating in the way a user interacts with a brand as part of an active ecosystem. This is the new expectation of the market. It’s where the biggest opportunities exist, in both B2B and B2C channels.
Brian Roderman, FIDSA, brings together and communicates the collection of these segments in a simple way to construct, use and understand the User Experience Map.