The Bose Experience | Carl Price, FIDSA

Bose Corporation, turned 50 in 2014—just before IDSA marked half a century in 2015. Now, Carl Price, an IDSA Fellow and longtime Bose employee, will provide a closer look at Bose’s refocused brand strategy and new consumer electronics design language, and how they apply to the automotive space.

Price will shed light on Bose Automotive Systems division's product line strategy; share the broad range of ultra near field communication (NFC) headrest solutions (including the latest innovation known as N. E.A.R. technology); and reveal a more comprehensive view of how the Automotive Systems division leverages the strength of the Bose brand in the consumer space.