Product Development

The Product Manager's Handbook

The essential guide to seamless product management for today’s fluid, unpredictable business world

Long considered the most useful and insightful guide of its kind, The Product Manager’s Handbook has been fully revised and updated to give you the edge in today’s challenging business landscape. It features expanded coverage of product development processes, intelligence-gathering techniques (including social media), and a greater emphasis on international issues.

The Economics of Industrial Innovation

Technical innovation has moved to center stage in contemporary debates on economic theory and policy, and Chris Freeman and Luc Soete have played a prominent part in these debates. For this new edition of The Economics of Industrial Innovation, they have rewritten all the existing chapters and added ten new ones that address recent advances in theory and in policymaking. In the new chapters they deal with the international dimensions of technical change including underdevelopment, technology transfer, international trade, and globalization.

Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design

Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work—until now.

Design Secrets: Products: 50 Real-Life Projects Uncovered

Each project includes complete text describing the designer's insights and inspirations, as well as the evolution of the project illustrated. Working drawings, sketches, process books, computer visuals, storyboards and colour photographs show the story behind the design.

 

The Design of Things to Come: How Ordinary People Create Extraordinary Products

The iPod is a harbinger of a revolution in product design: innovation that targets customer emotion, self-image, and fantasy, not just product function. Read the hidden stories behind BodyMedia's SenseWear body monitor, Herman Miller's Mirra Chair, Swiffer's mops, OXO's potato peelers, Adidas' intelligent shoes, the new Ford F-150 pickup truck, and many other winning innovations.

Everything but the Walls

This publication provides a long-needed survey of the working methods and results achieved by one of the most influential European product designers. Morrison's name is not associated with spectacular consumer design products. In fact he represents an approach that many designers return to: simple and durable form, functional and true to its materials.

 

Sketch: Karim

Sketch: Karim showcases the illustrations and digital artwork of New York–based designer Karim Rashid from early career to present. Selections include experimental drawings, computer-rendered artistic explorations, and architectural illustrations that were produced for client projects.

Creating Breakthrough Products: Innovation from Product Planning to Program Approval; to Program Approval

Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services that redefine markets—or create new ones. Learn to identify product opportunity gaps that can lead to enormous success. Control and navigate the "Fuzzy Front End" of the product development process, and leverage contributions from diverse product teams while staying relentlessly focused on your customer's values and lifestyles.
 

Basics Product Design: Idea Searching

Where do great ideas come from? Linus Pauling said, "The way to get good ideas is to get lots of ideas, and throw the bad ones away." Easy to say when your ideas have won the Nobel Prize—twice! How can the rest of us follow Pauling's advice? Basics Product Design: Idea Searching lays out the steps—starting with "Question convention." Why is something done the way it's done? How could it be done faster, simpler, better? Inspiring visuals and case histories showcase a variety of product designs, some new, some old.

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