Product Development

The Product Development Challenge: Competing Through Speed, Quality, and Creativity (A Harvard Business Review Book)

How do top product development companies gain competitive advantage? They bring rapidly evolving technologies to increasingly fragmented markets using the talents within the organization and those of suppliers, distributors, and customers. In this collection of articles and interviews from the Harvard Business Review, authorities describe successful practices and provide frameworks for managing the technologies, processes, innovations, and R&D efforts that lead to superior product development projects. A Harvard Business Review Book. "An excellent overview and introduction....

Invention by Design: How Engineers Get from Thought to Thing

Henry Petroski's previous bestsellers have delighted readers with intriguing stories about the engineering marvels around us, from the lowly pencil to the soaring suspension bridge. In this book, Petroski delves deeper into the mystery of invention, to explore what everyday artifacts and sophisticated networks can reveal about the way engineers solve problems.

Design for the Other 90%

Of the world s total population of 6.5 billion, 90%, have little or no access to most of the products and services many of us take for granted; in fact, nearly half do not have regular access to food, clean water, or shelter. Design for the Other 90% explores more than thirty projects which reflect the growing movement among designers, engineers, students and professors, architects, and social entrepreneurs to design low-cost solutions for this other 90%.

Prototyping and Low-Volume Production

A new series for designers, engineers, architects, and students.

Designers are presented with a myriad of choices when preparing work for manufacture. Whether professionals or students, they must be thoroughly knowledgeable about how their designs can be produced efficiently and effectively.

Drawing for Designers

There is a dearth of books covering drawing and product design. Drawing for Designers fills this gap, offering a comprehensive guide to drawing for product/ industrial designers and students.

Developing Products in Half the Time: New Rules, New Tools, 2nd Edition

Advance praise for Developing Products in Half the Time Second Edition New Rules, New Tools Preston G. Smith * Donald G. Reinertsen "This is an exceptional book! Get a new highlighter before you start. There are so many 'ah ha's' in each chapter you will never make it through with an old one." Don LaCombe, Ford Motor Company, Product Development Process Leadership "An excellent book with a strong treatment of the cycle-time consequences of overloading your development capacity.

Customer-centric Product Definition: The Key to Great Product Development

Despite the prodigious research and money devoted to new product development, nearly nine in ten new products fail to solve a perceived need—and are gone within their first two years. This unique new book introduces and explains Market-Driven Product Definition (MDPD), a proven methodology for identifying and understanding customer-value-based needs, then turning them into products that consistently break through the clutter of the marketplace.

Winning at New Products: Creating Value Through Innovation

Developing true innovations and bold new products is a challenge in today's business environment, leading many companies to shift toward smaller, less ambitious innovation attempts. In this book, Dr. Cooper reveals the critical success factors in product innovation and outlines Stage-Gate®, the most widely-used roadmap for successfully launching new products to market. Cooper also brings key insights on picking the right projects, on how top innovators have adapted the Stage-Gate process, and how you can be Winning at New Products.

The Experience Economy (updated edition)

Joseph Pine and James Gilmore first offered this idea to readers in 1999 as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.

Product Strategy for High Technology Companies

One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.