Design Thinking

Patent Drawing Rules:

Patent Drawing Rules is the ideal, concise reference book for patent attorneys, patent agents, patent draftsmen, inventors, libraries, science and invention museums, and people outside of the United States applying for a U.S. patent. The well-illustrated book covers how patent drawings are made; what patent drawings should and must illustrate in applications for nonprovisional and design patents; provisional application for patent drawings; PCT and Hague Agreement international applications; and how to prepare drawings for electronic submission.

Rethinking The Modular:

The modular did not have to be invented: it can be found everywhere. We divide surfaces into grids, spaces into parts, and time into rhythmic units. Modular structures are also increasingly being recognized as a way of communicating, where the aim is not to construct a universal principle, but to facilitate interplay between different systems.

Idea Searching for Design:

The second edition of Idea Searching examines methods of generating and identifying ideas, and teaches you to understand what is being observed and recorded. Using lavish illustrations, concise case studies and practical examples, it explores how different experiences, contexts and references are important in identifying an idea that is appropriate for a particular individual, target audience or culture.

Biomimicry for Designers

The first resource in the emerging field of biomimicry targeted directly at design professionals and students

INNOVATION NATION with Mo Rocca, Season 1

Now you can watch our Emmy Award-Winning program, Innovation Nation, featuring the talent of Mo Rocca, Alie Ward and Adam Yamaguchi as they turn on the light bulb introducing us to adventures in innovation, past and present.  You will meet makers with up-close tours to see what they are doing (with some behind the scenes).

The Form of Design: Deciphering the Visual Language of Mass Produced Objects

This is the first all-encompassing book about the visual language of man-made products, explaining how mass-produced objects evolve over time and what made them change. Form evolution behaves in a similar way to language evolution and, to some extent, even to natural evolution. In the book the author materializes the governing rules of form evolution by means of fourteen case studies.

From Smart to Wise: Acting and Leading with Wisdom

This is a fresh and timely approach to nurturing wise, resilient, and flexible leadership in a world of growing complexity. Leaders tend to obstinately stick to the leadership style that brought them most success in the past, usually one of two extreme styles: functional leadership that focuses on operational excellence or smart leadership that focuses on growth.

The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas

How to get past the most common myths about creativity to design truly innovative strategies We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. The Myths of Creativity demystifies the processes that drive innovation.

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