51 U.S. Industrial Design

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51 U.S. Industrial Design

Society of Industrial Designers (SID)

"In a sense this second issue of an annual publication is a more inportant milestone than the first. Publishing history indicates that, difficult as it may be to lanch a new publication, it is often more difficult to keep it going. Many "annuals" have appeared only once. The reception of the first U.S. Industrial Design has been gratifying, and has made possible this second issue. The scheme on which the book is compiled has not been changed. It is based on an analysis of design and the place of the designer in our industrial system which has been made by designers themselves, and which is an important element in the philosophy of the Society of Industrial Designers. This can be briefly stated: industrial design is a profession as well as a theory - it is a process, not a gadget. It is the purpose of this book to show the profession in action. It is not a function of this annual to make, or sponsor, judgments as to what is beautiful. Each reader will find things that he does not care for. He will also find an explanation of the problems faced by the industrial designer, and an indication of how they were solved. It is the latter element that is really important. Tests and opinions on questions of esthetics change, almost from year to year. Keeping track of these cahnges and analyzing them is an interesting and important field of study. However, consistent with the idea that industrial design is a profession and not a thing, this book is about the work of industrial designers rather than the results of their work. It is true, of course, that to understand a designer's work one must see its results. This is the reason for the photographs in this bok. But this is more than a picture book. An effort is made on every page to show the work and........" [from introduction by editorial committee, Walter Dorwin Teague (new york, chairman, Egmont Arens (new york), Dave Chapman (chicago), Philip McConnell (executive secretary, society of industrial designers, managing editor)]

 

This book is available for purchase.