Books By IDSA Members

Creative Intelligence: Harnessing the Power to Create, Connect, and Inspire

The world is quickly changing in ways we find hard to comprehend. Successful methods of dealing with problems have become outmoded. To be successful, you can't just be good. You also need to be creative. In "Creative Intelligence", innovation expert Bruce Nussbaum charts the making of a new literacy, "Creative Intelligence", or CQ. From corporate CEOs trying to parse the confusing matrix of global business to K-12 teachers attempting to reach bored kids in increasingly wired classrooms, creativity is viewed as the antidote to uncertainty and complexity.

Sketch: Karim

Sketch: Karim showcases the illustrations and digital artwork of New York–based designer Karim Rashid from early career to present. Selections include experimental drawings, computer-rendered artistic explorations, and architectural illustrations that were produced for client projects.

Creating Breakthrough Products: Innovation from Product Planning to Program Approval; to Program Approval

Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services that redefine markets—or create new ones. Learn to identify product opportunity gaps that can lead to enormous success. Control and navigate the "Fuzzy Front End" of the product development process, and leverage contributions from diverse product teams while staying relentlessly focused on your customer's values and lifestyles.
 

Basics Product Design: Idea Searching

Where do great ideas come from? Linus Pauling said, "The way to get good ideas is to get lots of ideas, and throw the bad ones away." Easy to say when your ideas have won the Nobel Prize—twice! How can the rest of us follow Pauling's advice? Basics Product Design: Idea Searching lays out the steps—starting with "Question convention." Why is something done the way it's done? How could it be done faster, simpler, better? Inspiring visuals and case histories showcase a variety of product designs, some new, some old.

Drawing for Product Designers Portfolio Skills: Product Design

This is both a practical and theoretical guide to the visualization techniques used by contemporary product designers, including freehand sketching, digital rendering, information graphics, and presentation skills. Hundreds of hand-drawn sketches and computer models have been specially created to demonstrate critical geometry and show how to develop sketches into finished illustrations. Practical tutorials give guidance in creating simple and complex forms, as well as rendering and providing context using scenarios and storyboards.

America at Home: A Celebration of Twentieth-Century Housewares

Changing American lifestyles brought about an evolution in housewares products. This book traces the developments in housing, the lives of women, and the retail environments involved, as well as providing information on inventors and entrepreneurs of the century. Includes bibliographical references.

Victoria Mantranga is an honorary member of IDSA.

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