Books By IDSA Members

Things That Make Us Smart: Defending Human Attributes In The Age Of The Machine

In Things That Make Us Smart, Donald A. Norman explores the complex interaction between human thought and the technology it creates, arguing for the development of machines that fit our minds, rather than minds that must conform to the machine.Humans have always worked with objects to extend our cognitive powers, from counting on our fingers to designing massive supercomputers. But advanced technology does more than merely assist with thought and memory—the machines we create begin to shape how we think and, at times, even what we value.

The Design of Everyday Things

First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how—and why—some products satisfy customers while others only frustrate them.

 

The Design of Future Things

In The Design of Future Things, best-selling author Donald A. Norman, IDSA, presents a revealing examination of smart technology, from smooth-talking GPS units to cantankerous refrigerators. Exploring the links between design and human psychology, he offers a consumer-oriented theory of natural human-machine interaction that can be put into practice by the engineers and industrial designers of tomorrow’s thinking machines.

Designing Usability Into Medical Products

Advocating a user-centered approach to medical technology design, Designing Usability into Medical Products covers the essential processes and specific techniques necessary to produce safe, effective, usable, and appealing medical systems and products. Written by experts on user-centered research, design, and evaluation, the book provides a range of alternative approaches to the subject. Wiklund and Wilcox explore how to make medical devices safe and effective by involving users in the design process.

Designing Media

Mainstream media, often known simply as MSM, have not yet disappeared in a digital takeover of the media landscape. But the long-dominant MSM--television, radio, newspapers, magazines and books--have had to respond to emergent digital media. Newspapers have interactive websites; television broadcasts over the Internet; books are published in both electronic and print editions.

The Designful Company: How to Build a Culture of Nonstop Innovation

“The complex business problems we face today can’t be solved with the same thinking that created them,” says author Marty Neumeier in this entertaining and original read. Instead, he says, we need to start from a place outside traditional business thinking. In an era of fast-moving markets and leap-frogging innovations, we can no longer “decide” the way forward. Today we have to “design” the way forward—or risk ending up in the fossil layers of business history.

past tense future sense: Competing with Creativity: 80 Years of Design at Philips

past tense, future sense celebrates 80 years of design at philips. This objective, authoritative and richly-illustrated book gives a fascinating insight into the creation of some of the most iconic products of the past decades. Engaging topics like the rise of design, the role of visionary projects and what actually constitutes good design are discussed at length and vividly brought to life by numerous case studies.

Michael Graves Designs: The Art of the Everyday Objects

Michael Graves Designs: The Art of the Everyday Object is the inside account of Michael Graves' one-man design revolution. In creating more than one thousand objects for the home over the last three decades, the acclaimed architect has elevated everyday objects-from toasters to toilet brushes-into enduring icons that have redefined the American home.

Design Like Apple: Seven Principles For Creating Insanely Great Products, Services, and Experiences

Implement the same principles that shaped Apple's approach to design

Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--îfrom the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer.

Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience.

Pages