President & CEO
Bob Wheeler is president and CEO of Airstream, Inc., which produces the world’s most iconic travel trailers. Under Wheeler’s leadership, Airstream is experiencing a renaissance fueled by design and innovation that has positioned the brand to participate in the zeitgeist.
Airstream, a company once dominated by its history, is now energized by looking forward while respecting its past.
Designing Products that Inspire: Airstream’s Approach to Product Design in a Competitive Industry
Eighty-plus years after the first aluminum travel trailer rolled off the assembly line, Airstream is still thriving. President and CEO Bob Wheeler provides an inside look at how design, artisan craftsmanship and storytelling combine to make the company’s product an object of desire—both in its traditional market and with a new generation of outdoor enthusiasts.
Learn how the company has successfully translated distinctive design language to create smaller, lighter models that meet the expectations and needs of today’s consumer, and get a glimpse into how Airstream sees its role in the age of autonomous vehicles. Wheeler will detail the powerful messaging and community-building programs that have that positioned Airstream as more than campers into vehicles that inspire their owners on to adventure, freedom and fellowship.