Bedsider for the National Campaign for Teen and Unplanned Pregnancy

Gold
2011

Designers worked closely with the National Campaign to Prevent Teen and Unplanned Pregnancy to address the challenge of unplanned pregnancy in women between the ages of 18 and 29. The result, Bedsider is a birth-control support network that focuses on five key areas—awareness, motivational drivers, digital offerings, services and loyalty—and acts as a flexible vehicle for behavioral change.

"The great achievement here is that the design concept, its tonality and its visual expression take a topic loaded with emotion and difficult connotations to a place where it is safe and fun for teenagers to explore and engage."- Stefan Pannenbecker, VP, Head of Mobile Design

Credits: IDEO Design Team for National Campaign for Teen and Unplanned Pregnancy

Contact: Katie Clark: kclark@ideo.com