Wrangler Moto for Wrangler India

Bronze
2013

The goal of the Wrangler Moto for Wrangler India is to make its cowboy brand of denim more relevant to consumers in India. Through vast amounts of study and research, the team discovered that approximately 70 percent of the population relies on two-wheeled transportation. With that being said, their strategy is to emphasize the relationship between the rider and the road.

Designed by IDEO and VF Corp./Wrangler India for VF Corp./Wrangler India

Contact: Andrea Pomerance - apomerance@ideo.com