Colorblind: Understanding Green

Gold
2009

The Colorblind project explored consumers' feelings about all things green and sustainable. Through in-depth in-home interviews and a partnership with an online research firm, the project tapped into the minds of 2,000 consumers to see what role sustainability and green ideology play in their lives, tracing how they impact everyday decisions.

"Unique, self-directed research that will most definitely inform designers and marketers about the real, perceived, and latent consumer understanding of 'green' products and services."

--Stephen Melamed, IDSA, principal, Tres Design Group

Contact: Amy Quigley: aquigley@dcontinuum.com Credit: Mark Bates, Rick Robinson, Grant Kristofek, Kristin Heist, Kelly Sherman, Sean Brennan, Julia Sorzano, Gianna Ericson, Mandy Stehouwer, IDSA, Allison Werner, and Afiya Webb of Continuum Client: Mark Bates, Rick Robinson, Grant Kristofek, Kristin Heist,Kelly Sherman, Sean Brennan, Julia Sorzano, Gianna Ericson, Mandy Stehouwer, Allison Werner and Afiya Webb of Continuum.