Ecologic Brands came up with the world’s first paper bottle. The molded fiber shells are made from 100 percent recycled cardboard and newspaper. The Purina® Pro Plan® Renew™ cat litter jug, developed in partnership with Nestlé Purina PetCare, is our most innovative package. This package is Ecologic’s first bottle made entirely from molded fiber, including the friction-fit cap; there is no trace of plastic material in this package. The jug is completely recyclable in most communities, and the material can be recycled up to seven times.
Designed by: Stephen Wurth, IDSA, Julie Corbett, Glenn May, Romeo Graham and Rob Watters, IDSA of Nestle Purina