Grown at 1,700 meters above sea level in the pristine deep forest of Yunnan province, Cloudy Tea is prized for its rich and special aftertaste. A long history, customs and economic activity revolve around this beloved beverage. The cultural significance of Cloudy Tea is reflected in its packaging design. The illustrations of poetic landscapes printed on the packaging are hidden inside the scroll. The paper strings holding the packaging together add a sense of human touch to the design.
Designed by: Shaobin Lin and Xianqi Cai of Lin Shaobin Design for Runyuanchang