Chu's Orange

Featured Finalist
2017

In China, Chu Sijan's fruit and fruit packaging, showcasing the "King of Oranges," are widely known. Cultivating oranges on 130 hectares of former wasteland, he began a new business at the age of 74. The logo on the boxes features the woodcut of his profile, wearing a farmer's hat, next to the company name. The boxes elevate the fruit automatically when unpacked with a simple pull for easy access. Each orange is wrapped in a protective cover. 

Designed by: Tiger Pan of Shenzhen Tiger Pan Packaging Design Co.,Ltd. for Yunnan Shijian Fruit Co.,Ltd.

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