The Power Supply Collection is part of Shinola’s launch into the home goods category. Shinola collaborated with Astro and General Electric to celebrate a heritage of innovation spanning 125 years. The Power Supply Collection includes a 5 port + USB, a 2 port + USB, and an extension cord. Astro helped define Shinola’s visual design language, pulling from many details established across disparate products, including watches, leather goods and bicycles. The substantial casing is made from die-cast metal finished with a powder coating. The curvature of the top surface introduces the same finesse found in Shinola’s watches. A rubber base provides grip, and the custom over-braided cords are durable, designed to prevent kinks or bends.
Designed by: Brett Lovelady, IDSA, Kyle Swen, IDSA, David Whetstone, Anh Nguyen, Sean Missal and Will Meeker of Astro Studios for Shinola