The August Smart Lock is a category-creating product, enabling users to unlock their front door through mere proximity. But it’s not just the product that’s attracting attention. The packaging reflects the experience; it’s designed as a door. A rectangle-shaped box is held shut with magnets and can be opened wide like a door. The top half of the interior, when pulled out, acts as a folder that holds the instruction manual inside. Discreetly tucked underneath the folder lies the mounting hardware, fitting neatly into pre-structured slots. Other than the product, manual and limited mounting hardware, the interior of the package remains clear of unnecessary elements to maximize efficiency and visual clarity. Simple, sustainable and intuitive, the August packaging builds brand equity while providing users a seamless product experience from the moment of purchase.
Designed by: Yves Béhar, IDSA, Evan Sornstein and Matthew Pempkowski of fuseproject for August