Lendas Gaúchas - Folklore of the State of Rio Grande do Sul

Silver
2012

The Lendas Gaúchas project is aimed at promoting the folklore of the Brazilian state of Rio Grande do Sul. In order to obtain a spontaneous aesthetic, the top 10 legends of the state were told to children, who in turn represented them through drawings. A set of icons symbolizing each legend was designed upon careful analysis of the drawings. Making use of the colors of the state’s flag, a product family was developed that includes books, posters, t-shirts, toy art and a booklet.

Credits: Rafael Wagner Poloni, Eric Pautz and Grazielle Bruscato Portella of Universidade Federal do Rio Grande do Sul                                                          
Contact: Rafael Wagner Poloni: rafa.poloni@gmail.com