DIGIFI: Audionauts

Gold
2012

DIGIFI: Audionauts

The years between 1999 and 2008 saw a 25 percent decline in music sales and the beginning of the end of the traditional recording industry. Without official standards in recording quality and the equity of music nearing zero, how can the music industry innovate to become profitable again?

Most pirated files are low-quality MP3 files. While the inexperienced can’t tell the difference, for one who truly appreciates a particular song, the difference is unacceptable. Perhaps quality is the innovation the music industry needs in order to adapt. The Audionaut is the tool to draw popular attention to the cause. Reinvigorate interest in high-fidelity, foster newfound respect for an art form and innovate the music industry for the future—that is the purpose of the Audionaut.