Kolon Global Corporation’s Common Ground turns the traditional shopping mall inside out. The new retail and cultural platform is made of 200 modular containers set in Seoul—reducing construction time, costs and CO2 emissions. Most of the vendors represent street brands, which don’t have to pay a huge deposit or rent to set up shop. They pay a commission of the revenue, significantly reducing the pressure that prevents many young businesses from taking off. Common Ground also offers sales and marketing support. The open space with a square terrace and wide areas also accommodates cultural events.
Designed by: Dong Kwon Jang, In Woo Lee, Han Min Chae, Ju Hwan Kim and Sae Min Lee of KOLON LSI; and URBANTAINER Co., Ltd. for Kolon Global Corp.
Contact: Juhwan Kim