adidas Superstar Campaign

Bronze
2016

A one-year marketing campaign and pop-up store series marks the 45th anniversary of the adidas Superstar sneaker by redefining the brand. For example, the Hall of Fame pop-up store featured a full-fledged street basketball court and lounge area for visitors to socialize while a photo booth and a sneaker cleaning station provided interactive opportunities. 

Designed by: Younjin Jeong, Jinyoung Yoon, Sujung Lee, Donhee Yoon and Minjeong Choi of URBANTAINER Co., Ltd. for adidas Korea

Contact: Alice Y. Yoo