Samsung Experience Store in Belgium

The first Samsung mobile experience store in Belgium was launched as a communication hub between shoppers and Samsung brand. To forge a strong bond with customers, the store was designed to revolutionize the traditional Samsung Mobile Store and provide a new destination for people to not just buy mobile phones, but to learn about and be inspired by the latest products and technology.

Designed by:  Retail Experience Group for Samsung Electronics Co.,Ltd., Retail Experience Team 1, Creative Design Team for Cheil Worldwide Inc., and RX Team for Cheil Worldwide Benelux of Cheil Worldwide

Contact: emma.cho@samsung.com

Let Beauty Factory

Juan Industrial Park in Incheon, South Korea was designated as the first industrial complex in 1964. However, in 50 years, it became the oldest and most deteriorated industrial complex in Korea. Now, Incheon City pursued a project named Let Beauty Factory to transform a stagnant industrial complex into an attractive workplace where young, talented people want to work using design. Let Beauty Factory project is a horizontal policy development project that attracted citizens and industrial workers. The 100-day research project and a 60-day pilot demonstration were launched.

Designed by: Nam-Joo Lee of Incheon Metropolitan city, Yeon-Joo Kang, Yoo-Sun Oh of IBITP Corp, Min-Joo Kim of ANF Design Corp, and Mi-jung Lim of UNIDESIGN Corp.

Contact: apple02@korea.kr | www.idsc.kr

Meteor Cinema

The Meteor Cinema transformed a movie theater in China—where in recent years it has become more common and trendy to go to the cinema—into a static meteor shower. Long rectangular cuboids made of aluminum plates look like wood point from the ceiling to the ground—mimic the motion of a meteor shower. The theater is no longer just a place to enjoy movies but to also immerse oneself in a viewing experience.

Designed by: Ajax Law and Virginia Lung of One Plus Partnership Ltd. for Guangzhou Jinyi Film & Television Media Co., Ltd

Contact: bc@onepluspartnership.com | www.onepluspartnership.com

Matrix–Guilin Tangdi Zhihua Sales Center

It's not all business at the Matrix–Guilin Tangdi Zhihua Sales Center thanks to the magic of design. Elements of rivers, mountains and city life are reflected throughout the facility along with highlights of Chinse culture. Visitors experience a fusion of spatial context and furniture, screen and beads, and more in a relaxing and cozy atmosphere. 

Designed by: Liu Jianhui, Wang Guan and Wang Zhao Bao of Shen Zhen Matrix Interior Design Co, Ltd for guilin qicang Properties Ltd

Contact: ccl@matrixdesign.cn

Xinhua Bookstore

How to design a habitat that invites the audience’s soul and spirit to take a rest? The biggest difference is in the expression of the human touch. This lies at the core of Xinhua Bookstore's design: connecting people to books in various scenarios, realizing co-existence and harmony through a low-profile design language and space expression, and transforming the space into an ecosystem.

Designed by: Yi Chen and Muchen Zhang of Beijing Fenghemuchen Space Design for Baoding Guanglian Company

Contact: fenghemuchen@163.com | http://www.fenghemuchen.com

Fountain Frigate Wallfisch and Lielais Square in Ventspils

The design of Lielais Square and the Fountain Frigate Wallfisch—with water jet technology and LED light distribution—creates an attractive and ever-changing image, offers a new identity to a public area, redesigns the city center and creates a high-quality recreational environment for the community. The terrain of the square and the emerging building of the concert hall form a unified structure inspired by seaside nature.

Designed by: David Cook of haascookzemmrich STUDIO2050; Arhitekta J. Pogas of birojs Ltd; LVCT Ltd; Gints Jaunzems; ZALA Landscape Architecture Ltd and apdALPS Ltd. for Ventspils City Municipality

Contact: egija.cakste@gmail.com | www.ventspils.lv


2ToTango is an 8-foot-long polished-aluminum seesaw-like bench that creates observational and social interaction opportunities. Simply behold its beauty, or sit on it and experience cooperative, dominating and/or engaging interactions. 2ToTango is envisioned to be installed in public places, with museum environments being the most likely setting. Its triangular cross section twists 180 degrees. It provides flat surfaces for seating, and the sharp edge in the bottom center of the two middle segments creates a visual fulcrum.

Designed by: Gerard Furbershaw, IDSA, Jeff Smith and Bob Lane of LUNAR

Contact: loriana@lunar.com | www.lunar.com

adidas Originals SNKR Exhibition: No Second Guessing

In the 1990s, the launch of the adidas EQT:EQUIPMENT product line set the coordinates of the brand’s future, captured in the slogan "Everything that is essential. Nothing that is not.” Accompanying the first official EQT launch in Korea, this exhibition celebrates the introduction and communicates its driving philosophy with emotionally and sensually stimulating creative works and media installations.

Designed by: Younjin Jeong, Jinyoung Yoon, Hyunwoo Sa, Minjeong Choi and Jongwon Lee of URBANTAINER for adidas Korea

Contact: alice@urbantainer.com | www.urbantainer.com


BABSANGJIGYO special exhibition, jointly organized by the National Folk Museum of Korea and the National Museum of Ethnology of Japan, commemorates the 50th anniversary of the normalization of diplomatic relations between the two countries. This exhibition illuminates the exchange between and the evolution of these two countries in the last century.

Designed by: Miok Choi, Kyung Min Lee, Sohyun Jo and Mihye Kim of National Folk Museum of Korea

Contact: Miok C. Choi


Current, artificial sea defense structures tend to become dislodged over time by the force of the ocean constantly crashing against them, and can destroy natural scenery. Now, randomly distributed TetraPOTs, weighed down by concrete along coastlines, will create trees and roots that eventually will intertwine, forming a natural sea defense against soil erosion and creating a natural habitat and ecosystem.

Designed by: Sheng-Hung Lee, I/IDSA, and Wan Kee Lee of IDEO

Contact: Sheng-Hung Lee, I/IDSA