2009 IDEA Best in Show
This performance basketball shoe is made from manufacturing waste. It incorporates leftover materials—leather and synthetic leather, foam and rubber—into new shoes without sacrificing any of the performance aspects that come from shoes made from virgin materials.
"The Trash Talk shoe is the hero of Nike's hyper-progressive and innovative sustainability program. High concept, aesthetics and performance--in combination with a smart and comprehensive eco-manufacturing methodology--make this shoe the holy grail of conscious consumption. Karmic debt still outstanding, but this is a huge down payment."
Valerie Casey, IDSA, practice head, digital experiences/networked culture, IDEO. Contact: Kasey Jarvis: firstname.lastname@example.org
Credit: Kasey Jarvis, Andreas Harlow, Fred Dojan and Dan Johnson of Nike Inc.