Ames Brand Strategy


The Ames Brand Strategy rediscovered the roots of Ames Tools with new brand colors, materials and detail finishes that help the company stand out while celebrating its heritage. The cohesive design strategy uses a visual language that is designed to be both powerful and unifying.

Designed by Jared Aller, Beau Oyler, Julian Bagirov, Jana Badger, IDSA, Charles Bates, Cristina Rotundo and Andrea Yung Toth of Enlisted Design; and Aaron Abbott, Jeff Koenig, Karen Richwine and Eric Bernstein of The Ames Companies, Inc.

Contact: Jared Aller -