THE FRAME is a TV with a lifestyle concept that has never been introduced to the market before. It becomes an art frame when it's not in use as a TV. The biggest challenge was how to combine the characteristics of two different products into one strong brand that is different from any TV brand on the market. The designers created a large number of graphical elements to create a powerful and unique visual identity all of its own.
Designed by: Taeho Kim, Jongyun Shin, Jiyoung Son, John Taegyu Kim and Eena Kim of Samsung Electronics Co., Ltd