This visual identity system for the Wireless Audio VL Series redefined the brand identity of the product line by establishing a new form factor and target, breaking away from industry stereotypes about audio. By considering the millennial generation, the target group, this visual identity system implemented aspirational and confident communication and redefined the brand image with a trendy and emotional campaign. This project reflects the company’s commitment to overcoming low brand awareness in the audio category and to providing an excellent sound experience. The visual identity system creates a compelling identity that can catch and hold people’s attention by communicating a rhythmic and dynamic visual language. Each model considers the tone and manner of each grade to establish a systematic line to create a more seamless and refined visual language.
Designed by: John Taegyu Kim, Kwanghyuck So, Wonkyoung Seo, Junhyeok Jang and Eena Kim of Samsung Electronics Co., Ltd.
VIVE was the first system to offer full room-scale VR, allowing users to move around a space for a truly immersive experience. The brand needed to emote the boundless nature of a product that could only be believed when seen. The VIVE logo is an equilateral triangle, representing the unity of technology, humanity and imagination and forming the foundation of VIVE. The sides come together to form a portal to the unique VIVE Reality experience. Its iconic structure affords the VIVE brand an adaptable and customizable visual language, allowing it to take on the properties of the context it’s in.
Designed by: Astro Studios Design Team for HTC VIVE
2D4: “your beauty mate which fills you with 100% beauty." Unlike most other beauty brands that carry out major campaigns with top celebrities, 2D4 worked with various beauty influencers who are more familiar with the 15-24-year-old target. Users of 2D4 voluntarily search for content related to cosmetics and purchase and use the brands they see in the content. With that in mind, 2D4 is produced, distributed, advertised and designed to differentiate itself from the competition.
Designed by: Hyunhee Uhm, Seungkwan Kang and Jihyun Song of CJ ENM
Envoy is an inclusive electric-car-sharing amenity that provides short-term cars where you live, work and stay. It allows any member of the community—office workers, neighbors and such—to access electric car mobility with their access cards. Partnering with local governments, the ambitious startup is a turnkey alternative to car ownership, reducing congestion in cities so they're sustainable. Envoy's brand system is as vibrant and dynamic as the company, its founders and target audience.
Designed by: Gadi Amit, IDSA, Jon Patterson, Jen Phannguyen, Ben Wong and Timmy Chau of NewDealDesign for Envoy
THE FRAME is a TV with a lifestyle concept that has never been introduced to the market before. It becomes an art frame when it's not in use as a TV. The biggest challenge was how to combine the characteristics of two different products into one strong brand that is different from any TV brand on the market. The designers created a large number of graphical elements to create a powerful and unique visual identity all of its own.
Designed by: Taeho Kim, Jongyun Shin, Jiyoung Son, John Taegyu Kim and Eena Kim of Samsung Electronics Co., Ltd
BeanQ V1 is an intelligent robot for early children education. The Q in BeanQ refers to cute." The graphic design of BeanQ comes from the shape of beans which inspired the creation of the product. BeanQ is only one of the members of the Pea Family of products, which attracts young children with natural colors and appearance. Each member of the Pea Family has different skills and all of them will serve as a friendly source of knowledge for children.
Designed by: Feizi Ye , Tingting Xue and Shengwen Long of Intelligent Steward Co., Ltd.
29CM is an online commerce site in South Korea that curates products to fit into an individual’s lifestyle and taste, regardless of the category. The 29CM Brand Experience Design Renewal created a new face, symbol, logo, mobile app and various on- and offline touchpoints to renew product selection, internal organizational culture, marketing and more.
Designed by: Myungsup Shin, JeongQ Kim, Dajung Hyun, Wonsik Joo and Hyeri Yoo for PLUS X