August de los Reyes

August de los Reyes, IDSA | Microsoft

WORK

Microsoft
Principal User Experience Manager at Windows 
April 2010 – Present

Microsoft
Director of User Experience, Surface Computing
December 2007 – April 2010

Microsoft
Creative Director, Windows Hardware Innovation 
December 2004 – December 2007

WORDS

"The way I define design is 'the planning activity with the intent of transforming the user from one state to another.' So I believe that every product is really a designer’s theory about how a person behaves.

When you start looking at real, everyday products and objects at that level, it definitely overlaps with philosophy. And it overlaps with a lot of other areas too—psychology, for example.

That’s the beauty of design, for me. Design thinking is really about drawing from a lot of disparate areas of knowledge and bringing them together. And I think that’s what makes design really exciting."

Excerpted from an interview with Sitepoint.