The Audience of Research | Laurissa Wolfram-Hvass

Understanding customers is an important part of creating excellent products and services. We spend countless hours talking to customers, surveying them and observing their behavior patterns—all with the intention of building something they need and want. But what happens after we collect and make sense of research findings? How does it go from interesting information to design and development? MailChimp Research Manager Laurissa Wolfram-Hvass describes how her team shares actionable customer insights throughout the company.