IDSA Ambassadors

The Industrial Designers Society of America's new IDSA Ambassadors program supports the industrial design profession with a primary focus on research, thought leadership and advocacy. IDSA Ambassadors receive recognition, exclusive discounts, marketing and media outreach and the opportunity to post their INsights on industrial design and related fields on See the benefits of being an IDSA Ambassador, download the brochure for addition information, then contact Katrina Kona at or 703.707.6000 x100 to apply for the program. To submit a media request to an IDSA Ambassador, please contact Sudha Kamath at See the latest news here.



3M DesignSt. Paul, MN headquarters (global design studios in Europe, Asia and planned in South America)

Eric Quint, IDSA
Chief Design Officer

3M Design is the creative engine driving design for brand and innovation at 3M. Inspired by collaborative creativity, this global team of diverse talent creates meaningful and consistent brand experiences that translate insights into new solutions.  It’s not unusual for teams to encompass a combination of expertise, from product to brand to user experience to graphic design and so on. This multi-disciplinary design approach to explore thousands of materials and technologies enables the design team to work with colleagues across 3M–from R&D to marketing to business and manufacturing–to push new ideas forward. As a catalyst for change, 3M Design applies integrated thinking to identify future customer needs that tap into insights, advance technology applications and innovate industries. Outcomes have not only enriched 3M innovation, but also presented creative opportunities to help make life better around the world.

Subject Matter Expertise for Media
Automotive and Transporation; Commerical and Industrial; Office and Productivity; Home and Bath; Medical and Scientific
Fields: Design Strategy; Design Research; Digital Design

Banner & Witcoff, Chicago; Washington, DC; Boston; Portland, OR

Robert Katz, A/IDSA; principal shareholder, Washington DC office; a premier practitioner in procurement and enforcement of design patents

Banner & Witcoff, a national law firm with more than 95 attorneys and 95 years of practice, provides legal counsel and representation to the world’s most innovative companies. Our attorneys have the breadth of experience and insight needed to handle complex patent applications as well as handle and resolve difficult disputes and business challenges for clients across all industries and geographic boundaries.

Banner & Witcoff has represented design patentees for decades in prosecution of design patent applications in the United States and around the world and in the enforcement of US design patents. Our clients are multinational companies and designers, who recognize the value of high quality and strategically-procured design patents. The firm works with these clients to achieve their business goals in both the procurement of strong patent portfolios and the enforcement of patents.

Subject Matter Expertise for Media
Intellectual property law, including the procurement and enforcement of design patents

Cesaroni Design, Glenview, IL and Santa Barbara, CA

William Cesaroni, IDSA
Founder and President

William Cesaroni established Cesaroni Design Associates, Inc. in 1979. As founder and president, he’s responsible for the firm's strategic product planning, and remains a hands-on project leader who is involved in the design and development process. Cesaroni, who holds a bachelor’s degree in industrial design and a master’s degree in packaging engineering—both from Michigan State University—is featured in Who’s Who in Design: The Leading Designers of the World.  Cesaroni Design offers industrial design, product research, graphic user interface design, ergonomic analysis, model building, prototyping and branding.

Subject Matter Expertise for Media
Fitness Equipment; Commercial Furniture; Major Appliances
Fields: Design Strategy; Design Research

Crown Equipment, New Bremen, OH

Michael P. Gallagher, IDSA
Vice President, Design Center

Crown Equipment Corporation designs, manufactures, distributes, services and supports material handling products that provide customers with superior value. Since 1956, Crown has distinguished itself with exceptional product designs and a business approach based on vertical integration. Crown designs and manufactures 85 percent of its lift truck components, including key parts like motors, drive units and electronic modules.

Subject Matter Expertise for Media
Commercial and industrial Transportation; Productivity
Fields: Design Education; Design Research; Design Strategy

Dell, Round Rock, TX

Ed Boyd, IDSA
Vice President

Since the first Dell personal computer was introduced in 1986, Dell has continued to shape the industry by breaking new ground and pioneering critical developments in home, small business and enterprise computing. Dell gathers requirements directly through tens of thousands of daily customer interactions, organized events, social media venues and customer panels. Dell's research and development efforts now span the globe, driven by some of the industry's foremost product designers and engineers. At the core of Dell's innovation approach remains an unwavering commitment to deliver new and better solutions that directly address customer needs.

Subject Matter Expertise for Media
Computer Equipment; Entertainment Products; Office and Productivity
Fields: Design Strategy; Product Design; Experience Design

Eastman Chemical,  Kingsport, TN

Farrell Calabrese, IDSA
Design Programs

The Eastman Innovation Lab is a digital toolbox that uses storytelling and animation to bring material innovations to life. By capturing insights from the world’s greatest thinkers and pairing them with Eastman’s material experts, Eastman is enabling smarter material choices that can advance the world around us. Read more in Eastman Innovation Lab's IDSA Ambassadors INsights post.

Subject Matter Expertise for Media
Transportation; Building; Construction; Retail and Consumer Goods
Fields: Design Education; Digital Design

Jerome Caruso Design, Lake Forest, IL

Jerome Caruso, L/IDSA

For more than four decades, Jerome Caruso Design has combined invention, design and development with total project overview for a wide variety of international clients. Holding more than 90 patents and numerous awards, he uses invention as the key to aesthetic and ergonomic solutions. As Sub-Zero’s first consultant, Caruso redesigned the entire refrigeration line, which quickly became iconic and set  the new standard for the industry. Next came his groundbreaking invention, the Integrated Refrigeration System, another industry first. Going from cold to hot for Sub-Zero’s companion company, Wolf, Caruso designed its entire debut  line of new cooking appliances—more than two dozen models. Caruso also is the designer of renowned Herman Miller’s Celle series. His patented chair control is so valuable to the company, it is used on every task chair introduced since 1995.

Subject Matter Expertise for Media
Commercial and Industrial; Kitchen; Office and Productivity
Fields: Design Education; Design Research; Design Strategy

LUNAR, San Francisco, Chicago, Munich, Hong Kong

John C. Edson, IDSA

Since 1984, the LUNAR team has been creating charismatic products and experiences that are meaningful to people and valuable to business. At the core of this creativity is LUNAR's global, diverse and inspired team of designers, engineers and thinkers, with the aim of making a difference for clients and their customers, stakeholders and brands. LUNAR's broad array of skills serves its clients all the way through the development process—from identifying the right opportunity to putting it in a customer's hands. In 2014, LUNAR was honored with the Smithsonian Design Museum's National Design Award for 30 years of innovative product design.

Subject Matter Expertise for Media
Computer Equipment; Medical and Scientific; Packaging and Graphics
Fields: Design Education; Design Research; Design Strategy

McAndrews, Held & Malloy, Chicago

Christopher V. Carani, Esq. and partner, A/IDSA

McAndrews, Held & Malloy is comprised of one of the most highly regarded teams of intellectual property attorneys, patent agents and technology specialists in the United States. This full-service IP firm has deep experience in all aspects of utility patent, design patent, trademark, trade dress, copyright and unfair competition law. McAndrews regularly represents clients before the US Patent and Trademark Office (USPTO), foreign patent offices, US District Courts, the Federal Circuit Court of Appeals and the International Trade Commission.

As one of the world’s main thought leaders in the field of design IP (covering design patents, trade dress and copyright), McAndrews routinely is called upon to protect and enforce some of the world’s most iconic designs. Whether for product design, UX/UI design, graphical user interfaces, icons and apps, the firm’s close familiarity with the intricacies of US and international design law allows it to take full advantage of the worldwide protection strategies, including cost savings offered by international filing systems.

Christopher V. Carani, Esq. and partner, A/IDSA is a leading voice in the field of design IP and has published and lectured extensively on the topic. He is the chair of the International Association for the Protection of Intellectual Property Design Rights Committee; immediate past chair of the American Bar Association's Design Rights Committee; and former chair of the American Intellectual Property Law Association's Committee on Industrial Designs.

Subject Matter Expertise for Media

Intellectual property law, including the procurement and enforcement of design patents

Metaphase, St. Louis, MO

Bryce G. Rutter, PhD, IDSA

For two decades, through design research, ergonomics, product design and innovation strategy, Metaphase has been partnering with several of the world’s most prestigious and influential brands to create award-winning product and packaging designs that have rejuvenated markets, created new product categories and shaped unique consumer brand experiences.

TEAGUE, Seattle, WA

John Barratt, IDSA
TEAGUE President and CEO
IDSA Board Chair

TEAGUE is the original design consultancy. Founded in 1926 by design pioneer Walter Dorwin Teague, TEAGUE’s portfolio spans many firsts: the Polaroid camera, the UPS truck, the Texaco service station, the Pringles canister and the Xbox. Along the way, TEAGUE has designed the interior of every Boeing commercial airplane every produced—including the 787 Dreamliner. Today, TEAGUE is 300+ thinkers and doers with talents spanning everything from industrial design and interaction design to branding and robotics. All of TEAGUE’s talents are focused specifically on travel and technology innovation, working on projects such as the NIKE + TEAGUE Athlete’s Plane; next-generation devices for Intel and Samsung; the DENNY Bicycle; and the Boeing 777X. John Barratt, president and CEO of TEAGUE since 2004, currently serves as Chair of IDSA’s Board of Directors.

Subject Matter Expertise for Media
Automotive and Transportation; Consumer Electronics; Consumer Goods and Services
Fields: Strategic Consulting; User Experience

Teknor Apex, Pawtucket, RI HQ; manufacturing sties in North America; Europe and Asia.

Elizabeth Ponte
Marketing Manager-Americas

Teknor Apex was founded in 1924, and now offers expertise in polymer science, plastics processing and application development support. The Rhode Island-based company partners with designers, original equipment manufacturers (OEM) and processors to develop customized solutions across industries including consumer products such as children's toys; infants' products; personal electronics; sports and leisure equipment; housewares; and appliances. Teknor Apex has global reach—operating more than a dozen manufacturing facilities in the United States, Belgium, Germany, Singapore and China.

Subject Matter Expertise for Media

Products: Sports & Leisure; Outdoor & Garden; Children's Products; Personal Accessories; Medical & Scientific

THRIVE, Atlanta, GA

Jonathan Dalton, IDSA
CEO & Co-founder

THRIVE is a human-centered design and innovation consultancy that helps ambitious leaders build profitable brands through informed design. Read more in THRIVE's IDSA Ambassadors INsights post.

Subject Matter Expertise for Media
Commercial and Industrial; Medical and Scientific; Home and Bath
Design Research; Design Strategy; Service Design

Tupperware, Orlando, FL

David Kusuma, FIDSA
Vice President, Product Development

Tupperware has been a household name since the airtight container line was conceived in Massachusetts by Earl Tupper in the 1940s. Today, Tupperware designs, manufactures and internationally distributes to more than 100 countries its food preparation, storage and serving products—mostly via millions of salespersons, who display their wares directly in customers’ homes.